The holiday season is almost here, and for many of us, that means filling virtual carts with gifts, deals, and seasonal must-haves. Online shopping is convenient and often cost-effective—but it’s also prime time for scammers looking to take advantage of unsuspecting consumers.
At ECU Credit Union, we want you to shop with confidence. With a little awareness, you can avoid fraud and enjoy a safe, stress-free holiday shopping experience.
Online shopping fraud is on the rise. According to the Federal Trade Commission’s Consumer Sentinel Network Data Book, online shopping scams were the second most reported type of fraud in 2024, costing consumers more than $434.4 million—a sharp increase from $256.7 million in 2020.
So how can you protect yourself? Here are six essential tips to keep your holiday shopping secure.
1. Buy From Reputable Sources
- Many scams involve fake websites that take your money but never deliver.
- Before purchasing from a new retailer, look for a physical address and phone number.
- Search the company name online to check for scam reports.
- Use trusted resources like the Better Business Bureau to verify legitimacy.
2. Know the True Cost
- If a deal looks too good to be true, it probably is.
- Read product descriptions carefully—watch for terms like refurbished, restocked, or vintage.
- Counterfeit items often mimic designer brands with subtle name changes.
- Review shipping and handling fees before checkout; low prices can be offset by hidden charges.
3. Understand Refunds & Shipping Policies
- Every retailer has different rules for refunds and shipping.
- Check delivery timelines—especially if buying gifts for specific dates.
- Be aware of refund windows; a Black Friday purchase may not be returnable by Christmas.
4. Protect Your Deliveries
- Use package tracking from FedEx, UPS, or USPS to avoid missed deliveries.
- Create a discreet drop-off spot near your door to keep packages out of sight.
- Consider security cameras, locker systems, or smart key technology to deter porch theft.
5. Use Secure Payment Methods
- Use a consistent payment method and track your purchases.
- Track purchases in real time with mobile or online banking.
- Save electronic receipts to compare with your card activity and ensure all deliveries arrive.
6. Safeguard Your Personal Information
- Only shop on websites with https:// (the “s” stands for secure).
- Look for trust seals or lock icons and verify them by clicking to see the security partner.
- Check for a Privacy Policy and contact information—signs of a legitimate business.
Shop Smart, Stay Safe
While these steps may feel overwhelming at first, they quickly become second nature. With a little preparation, you’ll shop confidently and securely this holiday season.
And remember—if you’re an ECU Credit Union Preferred Checking account holder, you’re covered with Fully Managed Identity Theft Recovery. Our team is ready to help if you ever become a victim of identity theft.
